"Holy f*ck this shouldn't be public. The alpha has already leaked too much."— Web2App Marketer
The “Bloomberg Terminal” for Web2App Quiz Funnels
Track the ads, funnels, and pricing of every major player—before your competitors do.
Instant access to the live performance data of 250+ top Web2App Quiz Funnels.
You know those mobile apps that seem to come out of nowhere and dominate?
The ones running quiz funnels on Facebook and YouTube that somehow print money?
Apps like BetterMe, Simple Life, Hint, Coursiv...
Ever wonder what they're actually doing?
Not the surface-level stuff you can see in the Facebook Ad Library...
But the real mechanics:
- Their exact quiz flows (every screen, every question, every psychological trigger)
- Their pricing strategies and paywall designs
- Their upsell sequences that boost Day 1 AOV from $29 to $116
- Their churn reduction offers that save subscribers
- The ads that are actually scaling (not just the ones they're testing)
Until now, the only way to get this intel was to spend months manually buying through dozens of funnels, screenshot everything yourself, and try to reverse-engineer their economics.
We did all of that. So you don't have to.
Introducing Consumer App Index
Here's what's inside...
See Every Major Web2App Player
See every major player in the Web2App space instantly:
- Traffic trends— Who's scaling? Who's pulling back?
- Monetization— Subscription vs. one-time vs. hybrid
- Pricing data— What they charge on the front end
- Upsells & Anti-Churn Offers— See ALL the offers they use to maximize AOV+LTV
Filter by niche. Sort by traffic. Find your competitors in seconds.
And if you see a Web2App funnel we haven't added yet, let us know and we'll start tracking that one too!
Your Web2App Ad Intelligence Engine
Every week, we update the ad libraries for every app in the index. New creatives. New landing pages. New angles. You'll see what they're testing before it becomes obvious.
See What's Scaling on YouTube + Meta + Google Display Right Now
See monthly spend trends, testing volume, and all the creatives running now. Filter by landing page to see exactly which ad is pushing traffic to which funnel.
Quiz Funnels: See Every Step
Each Quiz Funnel broken down for you step-by-step.
- The Language— Every headline, CTA, and micro-commitment
- The Imagery— Visual patterns that drive conversions
- Progress Bars— Commitment devices and completion psychology
- Question Flow— The exact sequence that qualifies and converts
Full Paywall Flow
$1 trial? $29.99/month? Annual discount? We document the paywall page, payment flow, everything.
- Pricing Tiers— Monthly, annual, and lifetime options
- Trial Offers— $1 trials, free trials, money-back guarantees
- Payment Flow— Stripe, in-app, web checkout variations
Full Upsell Flows — We Buy Everything
Each week we buy through more funnels — including every upsell — so you see exactly how top apps build massive AOV and recurring revenue from Day 1.
- Order Bumps— What they add at checkout
- Upsell Sequences— The offers that boost Day 1 AOV from $29 to $116
- Cross-Sells— How they expand wallet share post-purchase
See How Top Apps Preserve MRR
We document every step of the cancellation flow — so you can uncover the retention gems top apps use and deploy them in your own offers.
See the Offers
Uncover the deep discounts (e.g., “77% Off”) used to prevent churn. See the exact screens they show when a user tries to leave.
Copy the Script
Study the exact language they use to keep users paying months longer. Battle-tested LTV optimization you can adapt for your own funnels.
This Isn't a Static Database You Browse Once and Forget.
Web2App is moving fast. New funnels launch every week. Winners change their pricing. Losers disappear.
We're watching.
- New funnels added constantly — as new players enter Web2App, we add them to the index
- New ads updated weekly — fresh creatives and landing pages across all tracked apps
- Daily verified breakdowns — one featured deep-dive every day until full coverage
- Quiz variations tracked — top operators test dozens of flows; as we encounter new ones, we document and add them
- Complete documentation by end of month — every funnel fully broken down
- Pattern alerts — “Three apps just switched to $1 trials — here's why”
You're not buying a snapshot. You're subscribing to the feed.
Connect With Other Web2App Operators
When you join Consumer App Index, you also get access to our private Circle community for Web2App operators.
- Pattern Analysis — Join the discussion on why specific hooks are working
- Breakdown Requests — Can't find an app? Request it.
- Weekly Updates — What changed across the Web2App landscape. New trends. New tactics.
How This Is Different
We're not estimating. We're buying.
Every funnel breakdown comes from actually purchasing through the funnel. Front end, upsells, everything. We're real customers. We document what we see.
We're not tracking App Store rankings.
This isn't SensorTower. We're tracking Web2App funnels — the paid acquisition strategy that bypasses Apple's fees. This is where the sophisticated operators are moving.
Most spy tools stop at the click. We buy the product.
The post-purchase flow is where apps actually make money. Upsells, cross-sells, onboarding, churn reduction — we document all of it. Nobody else shows you this.
We're not a static swipe file.
The ad libraries update weekly. New funnels get added as they launch. This is a living index, not a PDF you download once.
“Holy f*ck this shouldn't be public. The alpha has already leaked too much.”
— Web2App Marketer (name withheld)
(More testimonials coming as we onboard founding members)
Become a Founding Member
We're opening Consumer App Index to a small group of founding members.
Why the Founding Member Rate?
We're building Consumer App Index to be the definitive intelligence platform for Web2App & Consumer App funnels. But we're not building it alone — we're building it with our founding members.
You tell us what you need to scale faster. We build it.
Need a specific app or niche covered? Request it.
Want deeper data on a specific metric? Tell us.
Have an idea that would help you move faster? We'll build it.
Your success drives our roadmap. In exchange, you lock in the founding rate for life.
You're also getting in at the perfect time. We're documenting every funnel this month — one verified breakdown daily. By the time the price goes to $99, the entire library will be complete. You get to watch it happen and lock in 70% off forever.
Where We Are Right Now
- 250+ funnels tracked with full traffic data and ad libraries
- 50+ breakdowns uploaded (quiz flows, paywalls, upsells)
- Daily featured drops — one verified deep-dive releasing every day
- Complete documentation on every funnel by end of month
As new Web2App funnels launch, we add them to the index. The library never stops growing.
What you get:
- Full Dashboard Access — The complete directory of 250+ Web-to-App funnels with traffic data
- Daily Breakdown Drops — One verified deep-dive every day, plus access to all uploaded breakdowns
- Weekly Ad Updates — Fresh creatives and landing pages across all tracked apps
- Circle Community Access — Private group for discussion, pattern analysis, and requests
- Founding Member Pricing — Lock in $29/month (70% off) before we raise to $99
- Grandfathered Access — Every new feature we launch is included at no extra cost
The investment:
Founding Member Rate — locked for life
Join as a Founding Member — $29/monthJoin Now — $29/monthThe “No-Brainer” Guarantee
Browse the database. Dig into the breakdowns. Explore the ads.
If you don't find one ad, one quiz flow, or one retention offer that helps you make more money — email us within 24 hours for a full refund.
No questions. No hassle.
Frequently Asked Questions
New funnels. New ads. New breakdowns. Every week.
Questions? Email [email protected]
Already a member? Sign in